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Catered treats by “The Good Knife” demonstrate Whirlpool’s “square” motif, distinguishing it from it’s Maytag brand

Maytag rep exhibits the finer points of this modern and sophisticated washer and dryer during an industry-only event

The Maytag circles and a classic “Cataract” washer from the year 1900 celebrate Maytag’s endurance as a brand

A wonderfully executed event by Peppercom for Maytag and Whirlpool.  Maytag’s ‘circle’ motif reflects their design, was mimicked in the lighting, and even inspired the hors d’oeuvres by The Good Knife!

Maytag Rep explains the finer points of the modern Maytag washer and dryer at press release event put together by Peppercom Strategic Communications.

Whirlpool’s ‘square’ theme illustrated by hors d’oeuvres created by The Good Knife at Peppercom Event in New York

Design elements and event carried by Peppercom Strategic Communications, lighting design by Sharff Weisberg of Long Island illustrate Whirlpool and Maytag’s ‘square’ and ‘circle’ themes. 

Maytag’s ‘circle’ theme denoted in by catered delights from The Good Knife at their event at Metropolitan Pavilion

At a collaborative event, Maytag and Whirlpool ‘circle’ and ‘square’ theme are carried through to lighting design (by Sharff Weisberg, LI)

Maytag and Whirlpool use circles and squares to mimic the design and distinguish the demographic for each brand at an event at the Metropolitan Pavilion in NY.